piątek, 20 listopada 2009
niedziela, 25 października 2009
McLuhan was concerned about man's willful blindness to the downside of technology. In his later years McLuhan developed a scientific basis for his thought around what he termed the tetrad. The tetrad is four laws, framed as questions, which give us a useful instrument for studying our culture.
What is does the technology extend?
What is gained?
What does the technology reverse into if it is over-extended?